Mar 22, 2023  
2020-2021 Catalog SVC 
    
2020-2021 Catalog SVC [ARCHIVED CATALOG]

BUS 240 - Fundamentals of Marketing

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Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices None