Apr 19, 2024  
2020-2021 Catalog SVC 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  About Skagit Valley College
  The SVC Advantage
  Enrollment Services
  Support Services
  General Education Learning Outcomes
  General Degree Information
  Areas of Study
  Course Descriptions
  Academic Information
  Policies & Regulations
  Student Life
  Student Rights & Responsibilities
  Faculty and Staff Directory
  Tuition, Financial Aid and Funding
  Addendums
  • test table Student information
  •test-table-Student Rights & Responsibilities
HELP
2020-2021 Catalog SVC [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

BUS 240 - Fundamentals of Marketing

(5)
Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices None


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)