Sep 29, 2023  
2021-2022 Catalog SVC 
2021-2022 Catalog SVC [ARCHIVED CATALOG]

BASAM 324 - Marketing for Managers

Credits: (5)
Develop the marketing knowledge and skills necessary for the successful management of a profit or not-for-profit organization, including business start-ups. Topics include marketing concepts, the development and execution of a marketing strategy, sales and customer management strategy, digital and social media strategy, and measurement of marketing effectiveness.

Prerequisite: Admission to BASAM program and BASAM Director permission.