Mar 29, 2024  
2021-2022 Catalog SVC 
    
2021-2022 Catalog SVC [ARCHIVED CATALOG]

HCM 327 - Marketing for Health Care Managers


Credits: (5)
Develop the marketing knowledge and skills necessary for successful marketing in healthcare settings including aspects of business-to-business, business-to-customer, and appropriate use of digital platforms. Topics include marketing concepts and strategies, cost benefit analysis, and assessment of success of marketing initiatives.

Prerequisiite: BASAM Director permission.