May 23, 2025  
2022-2023 Catalog SVC 
    
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HCM 327 - Marketing for Health Care Managers

Credits: (5)
Develop the marketing knowledge and skills necessary for successful marketing in healthcare settings including aspects of business-to-business, business-to-customer, and appropriate use of digital platforms. Topics include marketing concepts and strategies, cost benefit analysis, and assessment of success of marketing initiatives.

Prerequisite: BASAM Director permission.