BASM 324 - Marketing for Managers

Credits: (5)
Discover the ways in which key marketing concepts come together to form a marketing plan. Investigate the ways in which technology and social media are shaping customer and consumer marketing. Analyze ways in which organizations allocate resources to marketing activities and how the effectiveness of these activities is assessed. Examine how bias can influence marketing decision making and develop mitigating solutions.

Prerequisite: BASM Dept. Chair permission.