BUS 122 - Social Media & Digital Marketing

Credits: 5
Variable Credit Course: No

Lecture Hours: 55
Lab Hours: 0
Worksite/Clinical Hours: 0
Other Hours (LIA/Internships): 0

Course Description: The use of social networks, online communities, or other online collaborative media for advertising, marketing, sales, public relations or customer service. Popular online digital technologies will be used to design an effective social media marketing campaign.

Prerequisite: None.
Meets FQE Requirement: No
Integrative Experience Requirement: No

Student Learning Outcomes

Define social media marketing
Explain why social media is important
Describe how to create social media strategies
Produce an effective social media marketing campaign
Identify a target market
Demonstrate the use of popular social media technologies
Measure key performance indicators

Course Contents

Current social media technologies
Social media marketing campaigns
Social media monitoring

Instructional Units: 5