BUS 240 - Fundamentals of Marketing

Credits: 5
Variable Credit Course: No

Lecture Hours: 55
Lab Hours: 0
Worksite/Clinical Hours: 0
Other Hours (LIA/Internships): 0

Course Description: Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices

Prerequisite: None.
Meets FQE Requirement: No
Elective Requirements: Fulfills Academic Electives
Integrative Experience Requirement: No

Student Learning Outcomes

To understand marketing’s role in a free enterprise economic system.
To understand the marketing functions in manufacturing, wholesaling, retailing, and service industries.
To identify the controllable and uncontrollable factors affecting the marketing environment.

Course Contents

Historical background of the field of marketing
Producat development
Pricing
Wholesaling
Retailing
Promotion/Advertising
Mass merchandising
International marketing strategies
Careers in marketing

Instructional Units: 5