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Mar 13, 2026
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MIT 260 - Search Engine Optimization
Credits: 5
Variable Credit Course: No
Lecture Hours: 55
Lab Hours: 0
Worksite/Clinical Hours: 0
Other Hours (LIA/Internships): 0
Course Description: Learn essential tips and search engine optimization techniques. Improve the number and quality of visitors to a Web site as well as the Web site’s ranking on the most popular search engines.
Prerequisite:
Strongly Recommended: Computer literacy and file management skills.
Meets FQE Requirement: No
Integrative Experience Requirement: No
Student Learning Outcomes
- Understand search engine optimization and marketing.
- Understand the needs and mind of a searcher.
- Understand how searchers, search engines and Web sites work together.
- Explain how search engines and directories crawl, index and rank pages.
- Use browser search tool bars.
- Conduct keyword research and project management.
- Create search friendly Web sites.
Course Contents
- Search engine optimization.
- Search engine marketing.
- Searchers.
- Search engines and directories.
- Search engine tools.
- Keyword research.
- Search friendly Web sites.
- Submitting and monitoring page rank.
Instructional Units: 5
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