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May 01, 2024
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2019-2020 Catalog SVC [ARCHIVED CATALOG]
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BASAM 324 - Marketing for Managers(5)
Develop the marketing knowledge and skills necessary for the successful management of a profit or not-for-profit organization, including business start-ups. Topics include marketing concepts, the development and execution of a marketing strategy, sales and customer management strategy, digital and social media strategy, and measurement of marketing effectiveness. Prerequisite: Admission to BASAM program and BASAM Director permission.
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