May 27, 2024  
2020-2021 Catalog SVC 
2020-2021 Catalog SVC [ARCHIVED CATALOG]

BASAM 324 - Marketing for Managers

Develop the marketing knowledge and skills necessary for the successful management of a profit or not-for-profit organization, including business start-ups. Topics include marketing concepts, the development and execution of a marketing strategy, sales and customer management strategy, digital and social media strategy, and measurement of marketing effectiveness. Admission to BASAM program and BASAM Director permission.